Product Offer FAQ
Straight answers to the questions store owners ask before building a product offer.
How big should a bundle discount be?
In most ecommerce categories, 10 to 25% off the sum of individual prices is the working range. Below that the saving feels trivial; above it you erode margin and train discount-only buying. Always display the saving versus buying separately.
Pure or mixed bundling: which should I choose?
Mixed bundling (bundle or individual purchase) suits most stores: it nudges baskets up without restricting choice. Pure bundling (package only) fits when the combination genuinely delivers more value together, like software suites or complete routines.
Where should I set a tiered discount threshold?
Just above your current average order value. The first tier should feel reachable from a typical basket, so customers stretch rather than shrug. A threshold below the average discounts orders you would have won anyway.
How do subscription offers keep subscribers?
The discount wins the signup; flexibility wins retention. Easy skipping, swapping, and canceling keep subscribers past the first few months. Subscriptions work best for consumables with steady, predictable usage.
What is the best offer for clearing old inventory?
Attach the slow item to a fast seller through a bundle or BOGO rather than discounting it alone. That moves the idle stock while protecting the perceived value of your core line.
Should I show the saving as a percentage or a dollar amount?
A common guideline: percentages read larger for prices under 100, absolute amounts read larger over 100. Either way, always show the anchor: the sum of individual prices next to the offer price.
How often can I run product offers without cheapening my brand?
Occasional, genuinely time-limited offers with clear reasons preserve full-price credibility. Predictable, always-on discounting teaches customers your full price is fictional. Prefer value-adding formats (bundles, gifts, kits) for everyday promotion.
Do I need real products before using the generator?
No. The generator uses example product sets as stand-ins so you can brainstorm structures first. Swap in your real catalog items and margin-checked figures before anything goes live.
Still building? The free product offer generator assembles fresh bundle, tiered, BOGO, kit, and subscription offers in one click.