Types of Product Offers
Five product offer formats, what each one does best, and when to reach for it.
A product offer is a packaged deal built from your catalog: which items, at what combined price, under what terms. The format is the shape of that package. Here are the five formats the PromoPilot generator builds.
1. Bundle deals
Multiple complementary products at one price below the sum of the parts. Bundles raise average order value, simplify the buying decision, and move slow stock alongside bestsellers. Best for stores with natural product groupings: skincare routines, tool kits, meal kits, tech accessory sets. See the full bundle pricing guide for the four bundling strategies.
2. Tiered discounts
"Buy 2, save 10%; buy 3, save 15%; buy 4+, save 20%." The ladder pulls baskets upward because each tier makes the next one feel close. Best for consumables and repeat-purchase categories where stocking up is natural: snacks, supplements, pet food, office supplies. Keep the first tier just above your current average order value.
3. Buy one, get one (BOGO)
Buy one, get one free, half price, or "buy 2, get 1 free." BOGO moves more units per order and is a classic for clearing inventory or launching a new product: pair the new item with a proven seller and let the familiar product carry the unfamiliar one. Best for overstocked lines, product launches, and anything customers repurchase.
4. Starter kits
A curated set of everything a beginner needs, at one price. Kits reduce choice overload for new customers and position your brand as the guide, not just the seller. Best for hobbies, routines, and setups with a learning curve: skincare, fitness, crafts, coffee, gardening.
5. Subscription boxes
Recurring deliveries at a standing discount, usually with the flexibility to skip or cancel. Subscriptions trade a per-order discount for predictable revenue and higher lifetime value. The discount is the hook; flexibility is what keeps subscribers past month three. Best for consumables with steady usage: coffee, snacks, pet food, personal care.
Choosing between them
| If your goal is | Reach for | Why |
|---|---|---|
| Higher average order value | Bundle or tiered | Both reward bigger baskets directly |
| Moving slow inventory | BOGO or bundle | Attach slow items to fast sellers |
| New-customer conversion | Starter kit | Removes choice overload for beginners |
| Predictable revenue | Subscription | Trades discount for recurring orders |
| Product discovery | Kit or subscription | Introduces customers to more of your range |
Generate structures in any of these formats with the free product offer generator, then price them safely using the pricing rules.